
Reputation Management
- Herausgegeben:Helm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher
- Kartoniert,
- Springer, Berlin
- (2013)
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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through ma ...
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DETAILS
- Reputation Management
- Kartoniert, viii, 300 S.
- VIII, 300 p.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-642-27074-1
- Titelnr.: 42120140
- Gewicht: 472 g
- Springer, Berlin (2013)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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